Delish embarked on a rebranding journey, aiming to reflect their commitment to quality, gourmet offerings, and meticulous attention to detail. With roots or connections in Qatar, the brand desired to position itself as a premium burger establishment, appealing to a discerning clientele that values a sophisticated dining experience.

The rebranding strategy was anchored by a carefully chosen color palette blending dark navy blue, rich copper/brown, and white, lending the brand its desired sophisticated aura. This was complemented by the sleek modern typography of the name 'Delish,' emphasizing its contemporary essence. The logo, a fusion of a stylized letter "D" with a culinary tool, subtly hinted at its burger specialization. Beyond aesthetics, the packaging aimed to narrate the brand's ethos and dedication, with intricate text designs.